Archive for September, 2009

History of Locksmithing and Locks

Wednesday, September 30th, 2009
Angelina asked:


Locks and keys were known long before the birth of Christ. They are mentioned frequently in the Old Testament and in mythology. In the Book of Nehemiah, chapter 3, it is stated that when repairing the old gates of the City of Jerusalem - probably in 445 B.C. - they “set up the doors thereof, and the locks thereof, and the bars thereof.” They were large and crude in design; yet their principle of operation was the forerunner of the modern pin-tumbler locks of today. At this time, locks were made of wood.

The oldest example of a mechanically lock was found among the ruins of the palace of Khorasabad in Niveveh. This lock has come to be known as an Egyptian door lock, because of it’s widespread use in Egypt. It utilized a crossbar set into two surface mounts that was completely enclosed save for a small opening for the key. Moveable pins were dropped by gravity into cavities on the crossbar and locked the door. As the key was inserted into the lock it would move hidden pins out of the way and allow the crossbar to be removed. This is considered to be the forerunner of the modern pin tumbler style of lock that we use today.

The Greeks used a lock that worked by fastening the wooden bolt and staple to the inside of the door. The key a sickle-shaped wooden or iron key manipulated and lift the bolt. This lock, compare to the latter one provided little security.

The Romans fabricated the first metal lock based on Egyptian principles. They designed pins of various shapes with keys and keyholes. Many of the keys were elaborate designs, such as birds and flowers. They were also invented the ward locks, which with modifications are still very much in use. Wards are projections around the keyhole, which prevented the lock from being turn without the proper key. The roman also fashion miniature keys that could be worn as rings. But ward lock were relatively easy to pick.

Millions of locks were needed to keep this vast and growing mountain of property secure and intact. The locksmith sets about designing locks whose cost and strength linked to the value of what they were protecting. They were kept on their toes by thieves and burglars.

In the 14th century, the locksmith’s guilds became prominent. In order to be accepted as master locksmith, one had to create and submit a working lock and key to the guild. As the guild gained control over locksmiths, including regulating techniques and prices, corruption increased. The result was locks were made to be displayed in the guild hall and not for installation purposes. Consequently, some beautiful locks and keys came into existence with no technological or security advances.

During the 1940s, with the onset of the Second World War, many locksmith specialists became a priceless commodity. The locksmiths who were in business during this era did not have time to process the invention in their field but focus primarily on the war. Many locksmiths were drafted into service while others continued to work as locksmiths during this era.

Today Locksmiths sell, install, maintain and repair locks and other security devices. They also make copies of keys, replace lost keys and open locks when needed. They have to apply skills in metalwork, woodwork, mechanics and electronics.



DAVID

Picks for the First Obama Cabinet

Wednesday, September 30th, 2009
James Darnell asked:


Now that President-elect Obama has the election out of the way and a mandate to govern this nation with a new style. Here’s an independent’s view of what his cabinet should look like:

Secretary of State:

I would love to see someone out of the ordinary for this pick. A favorite Democrat of mine is Gary Locke, former governor of the state of Washington. He decided in 2003 not to seek a 3rd term and has largely been out of the limelight since 2005 when he left office. But he has largely worked on Chinese-American issues and would make a great envoy to other nations. His pick could help us further stabilize relations with China, whom we are greatly indebted to.

Another solid choice would be my personal favorite: Bill Richardson, the current governor of New Mexico. Richardson is a Latino, has a boatload of experience and is just an all-around great story. Make him the first Latino Secretary of State. I’m sure that re-election in 2012 won’t be too difficult.

Secretary of the Treasury:

I’m going out on a limb here. But I would hope that the Secretary of the Treasury would be a guy like Warren Buffett, someone who knows the markets and is known for his pragmatic approach to business and life. With Buffett’s age and his business, I’m sure it won’t happen, but wouldn’t that be a score for the American people.

Another solid pick would be: Jon Corzine. Governor of New Jersey and former player in Goldman Sachs. He has a solid knowledge of what we’re going through and has even worked with current treasury secretary Henry Paulson, which could prove for a seamless transition.

Secretary of Defense:

Everybody wants to go with the current Secretary of Defense Bob Gates, who wouldn’t be a bad choice. But I have three words for you: General Eric Shinseki. A consummate professional, General Shinseki told the truth on the war and got shoved out by an ungrateful Bush administration. Look whose laughing now. His ideas to push forward with the modernization of the Army and his ability to stand up and fight a President shows that he is just the man we need to lead us out of Iraq and Afghanistan. Take it from me, I served under the guy and I think he was an excellent leader capable of bringing the best out of his men. And if you like the coolness of Barack Obama, this guy is known as one of the most professional and reserved fighting men out there.

Attorney General:

Remember Janet Reno? Some of the frontrunners for this office would be Janet Napolitano and Eric Holder. I’m tossing my hat to Holder on this one. Remember Janet Reno? I think Napolitano would be better served in staying in Arizona. Believe me, they need her with the fight over *** marriage and other issues cropping up.

The rest of the Cabinet positions are important, but I’m not going to belabor you guys with too much. I could see Colin Powell as Secretary of Veteran Affairs. That would be cool too. So those are my picks. We’ll see where it falls.



ALI

How to Pick an SEO Firm

Wednesday, September 30th, 2009
Jennifer Horowitz asked:


e foundation of your marketing campaign - at least it should be. Aside from any other marketing that you participate in, you should also make sure your site is ranked in the top of the engines so you can tap into the millions (actually over 400 million) searches performed daily.

So, how do you pick an SEO Firm? It is a very important decision.

I was talking to a man recently who told me the problem was he didn’t even know what questions to ask, let alone how to evaluate the answers.

Here is some guidance on what to ask and what to expect in response.

Do you have any initial or set up fees? How much and what are they for? Are there ongoing fees and how much are they?

They should be able to outline all fees and tell you exactly what is included. Different firms price things differently. If they require full payment up front, that may concern me. Most firms will require some payment up front, and that is to be expected. You need to look at what they are proposing, make sure it is clear to you and make sure you are OK with it.

Is monthly maintenance necessary?

Any SEO Firm that knows what they are talking about should tell you that maintenance and monitoring of rankings is required to ensure you don’t start losing rankings. If they tell you that you will lose rankings as soon as you leave them, they are lyingor more accurately they are just guessing. They don’t really know for sure. However experience shows us that rankings do tend to maintain until the next major algorithm shift and then if no one is maintaining them for you, they may begin to drop. SEO is not the kind of thing you do once and then you are done. To maintain and hopefully even increase your rankings, you need to have someone continually working on your behalf. Alternatively, you could learn to handle some of the maintenance items yourself. But the key is to realize that someone needs to monitor your rankings and work on your in order to hold on to your top rankings and grow them. Don’t forget the engines themselves reported that approximately 25% of searches each month are never before seen phrases. So, at the very least you’ll want to monitor what new phrases are popping up and make sure you are getting exposure for them.

How long is my term of service?

Typically you should hear anywhere from 312 months. Anything less than 3 months isn’t long enough to see any matured results. Six months seems to be the industry standard middle ground. With six months you aren’t locked in too long, but it does allow time for the campaign to mature.

Do you offer a Guarantee?

Contrary to popular belief, guarantees aren’t all bad. You just have to make sure you aren’t being promised something that no one can actually deliver.

- Top rankings in less than 30 days? Not likely.

- Guaranteed amount of site visitors or conversions? With regular SEO and no other services no SEO Firm can guarantee the precise number of visitors or the conversion rates.

- If you are told you will get rankings on a precise keyword within a precise amount of time, that just isn’t possible unless they are doing PPC or have magic fairy dust.

The kind of guarantee that is safe is the kind where the company states they don’t control the engines and can’t predict exact timeframes but they will not stop working until they have delivered what they promised (ex: 20 rankings within the top 20 for 6 monthsso they may have to work 8 or 9 months of real time to deliver the full 6 months of “guaranteed” time.) This offers you protection but it also honest and lets you know that the Firm does not control the engines.

Do I own the work you do for me? Where does it reside?

The answers should be: yes you own the work (once it is paid for in full) and it resides on your server. If they are hosting content on another server or another domain, you want to think twice before getting involved.

Do you provide regular reports and how often are they provided?

You should be provided reports once a month to show the results and your site’s rankings.

When will I start seeing results?

That is a question that varies from site to site. Your site’s history and competitiveness of the industry are big factors and the SEO firm should try to answer honestly considering what they know about your site. Any blanket statement is just a guess. They could also tell you their average time for other clients and that is a good indicator of what you could expect.

What engines do you submit to?

This could change as things in the industry change. Basically you’ll want to look at the list of engines they give you and make sure you have heard of them all. Most Firms focus on the Big 3 (Google, Yahoo! and MSN) and then about 6 or so other engines.

What about past results?

Do you provide references and testimonials? The answer should be YES! They should be happy to show off past results.

What techniques do you use to optimize my site?

An ethical SEO Firm will focus on content and on-page optimization as the foundation. They should also look at whether you are in need of links and may include linking as part of their strategy. More people tend to get links on their own, but they don’t focus on the on-page portion, so maybe all you need is the on-page work. The SEO Firm should evaluate that and let you know what your specific needs are.

They shouldn’t hide any text or code on your site, and they should be willing to explain every step of their process and not want to hide any information from you.

If they tell you they have a special relationship with Google, or proprietary techniques that should be a warning sign to you.

Do I have access to anyone on your staff, so I receive personalized service and can ask questions at anytime?

The answer should be yes. SEO can be confusing and you need a Firm that will work FOR you and WITH you.

Any SEO Firm that is worth working with should be happy to spend time going over each of these questions with you. Selecting an SEO Firm can feel intimidating but if you use these questions as a guide and follow your instincts, you should be fine.



RODERICK